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An independent charity, working to improve the prevention and management of obesity.
It's a fad diet if it...
  • recommends strange quantities of only one food, e.g. grapefruit, meat, eggs, cabbage
  • promotes magical foods to ‘burn’ fats
  • suggests rigid menus, limiting food choice
  • advises food should only be eaten in certain combinations
  • suggests rapid weight loss of more than 2 pounds per week
  • doesn’t address barriers to losing weight
  • fails to recommend physical activity
  • doesn’t advise people with medical conditions to seek medical advice before starting a diet.
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